Create at the auto show
We're partnering with local creators to tell the story of the San Diego International Auto Show: the debuts, the EVs, the test drives, and everything in between. If you make content in San Diego, we want to hear from you.
Built for creators
Creator credentials
Complimentary show access with a creator badge. Come back any day of the show to keep shooting.
Early preview access
Walk the floor before the public on preview day, when the lights are up and the aisles are empty.
Content shoots & behind-the-scenes
Reserved shooting windows at debuts and test-drive lanes, plus access to moments the public doesn't see.
Paid partnerships
Sponsored content with the show and its partners, selected case by case based on fit and audience.
- San Diego–based, or you cover Southern California regularly
- Automotive, EV, tech, lifestyle, family, or local-scene content
- Any audience size. Engagement and quality matter more than follower count
- Comfortable creating on-site during show days (Dec 31 – Jan 3)
Tell us about your audience and what you'd love to create. Takes about five minutes.
Our social team reviews applications on a rolling basis and reaches out if it's a fit.
Get your credential, preview-day details, and shooting windows, then make something great.
Ready to create at the show?
Applications go straight to our social team. We read every one, and we'll reply if it's a fit, usually within a couple of weeks.
Media and press credentials are handled on the Media Center page. Brands and sponsors, head to Partners.