For the press room
Everything credentialed media need to cover the San Diego International Auto Show: registration, preview days, press releases, and who to call.
Media registration
The Media Registration Desk is located in Lobby D, under the escalator. The Press Room is on the Mezzanine Level near Show Manager Office F, reached by the elevator in Lobby E; please check in at the registration desk first. Both open to journalists during the final move-in days and close at the end of the show. Journalists must show valid ID to receive credentials. Guests of media are asked to purchase tickets.
Before the doors open
Media preview days for the Dec 31, 2026 – Jan 3, 2027 show are announced in December. Credentialed media get first access to the floor ahead of the public opening.
Newsroom
Releases for the Dec 31, 2026 – Jan 3, 2027 show are posted here as they go out, including the fact sheet, calendar listing, and debut announcements. Need something sooner? Reach the media contacts below.
Interviews and inquiries
For media inquiries and interview coordination.
For all other questions, contact the New Car Dealers Association at (858) 550-0080.
Not press, but you create content?
Social creators and influencers have their own program with credentials, preview access, and shooting windows.